Introduction
The value of domain names is increasing, with more and more businesses looking to buy and sell domain names. This article explores why aftermarket domain names are becoming increasingly valuable, and also explains the different ways in which you can profit from them.
To some extent, all domain names are aftermarket.
To some extent, all domain names are aftermarket. The word “aftermarket” refers to any market that comes after an initial offering of goods. In the case of domain names, it means that they were not created specifically for their current use but rather were adopted by a particular person or organization at some point during their history.
When you buy a domain name at auction—which can happen on a website like Flippa (and other similar sites) or through your registrar—you’re buying one that has been deemed to have value by other people in the past; otherwise, it wouldn’t be available for sale. But there are differences between those domains: older ones tend to be worth more than newer ones; shorter ones tend to be worth less than longer ones; and so forth.
The relevance of age
The age of a domain name is a factor that should be considered in determining its value. As with any product or service, the older it is, the more valuable it becomes. Older domain names are also easier to find because they have had more time to build up a reputation and to become popular before being sold on an auction site like Sedo.
Although older domains are more likely to be available for sale than newer ones, they may not necessarily be priced higher than newer ones due to their lack of search engine optimization (SEO) popularity or ranking in search engine results pages (SERPs). It’s important for buyers at all levels of experience—from beginner eBay users who want their first success story from online selling through professionals who have been buying and selling domains for years—to know how much time and effort goes into building up SEO rankings so that you can set your expectations accordingly.
The long tail of domain names
The long tail of domain names is a good place to look for a domain name. This can be especially true for names that have not been registered before. You may have trouble coming up with something on your own, but once you start looking through the long tail of domains, there are plenty of options that are available.
This is especially true when it comes to landrush or sunrise period registrants who register a lot of domain names just because they could (or didn’t want anyone else to get their hands on those domains). The long tail of domains also contains all kinds of random words and phrases that would probably never occur to you as possible domain names, but these might still be perfect if they match what your site is about!
Domain names that were unavailable at registration may be auctioned off later on.
Domain names that were unavailable at registration may be auctioned off later on. For example, if a company registers the domain name “bestcoffeedesktop.com” and decides to use it for its own site, it cannot resell the domain name to another company that has also registered it. However, if a company registers “bestcoffeedesktop.com” and then decides not to use it as part of its website but instead auctions off this domain name later on, then another company can pay a higher price than what was originally paid for the name in an attempt to obtain ownership over it.
Similarly, some registrars may offer discounted rates during their initial period of registration; however once these discounts expire they will return to standard prices which could lead disgruntled customers away from your site due – if they find out what they’re missing out on!
Don’t buy what you don’t need
It is important to remember that you should only buy what you need. Purchasing a domain name that is not relevant to your business or goals will be a waste of money. If the domain name does not align with your company’s focus, it may become difficult for others to find you when they search online, which could hurt your SEO rankings and lead potential customers away from your website.
Also consider how many characters the domain name is and if there are any numbers in it that can be confusing when read by consumers (like .com). The more characters and numbers, the harder it will be for consumers to remember how to spell or type out the URL correctly on their mobile phones so make sure there aren’t too many funky letters/numbers mixed into one word!
Buying a domain name after it was first registered is a sensible, cost-effective decision in many cases.
Buying a domain name after it was first registered is a sensible, cost-effective decision in many cases.
Domain names are one of the few assets that have consistently appreciated over time. Comprehensive data on the value of domains isn’t available, but we can get an idea from sales figures and price analysis snapshots. The most famous example is sex.com, which sold for $13 million in 2010 (more than ten times what it was worth just five years earlier). Another example is Apple’s acquisition of icloud.com for $15 million after they repeatedly failed to secure the domain name through conventional means. “Sex” and “Apple” may be extreme examples but they demonstrate just how much demand there can be for certain domains–and that’s not even counting what happens when you own multiple digital assets!
On top of being valuable assets themselves, domain names provide protection for your brand as well as value recognition from search engines like Google or Bing–all without costing you anything! They’re also easier to remember than long web addresses; with some creativity there are even ways they can help bring traffic directly back towards your site without having any connection at all (for example: if someone types something into their address bar looking for information related specifically with what they’re interested in).
Conclusion
Buying a domain name after it was first registered is a sensible, cost-effective decision in many cases.